How PeakRoute Distribution Eliminated 90% of Manual Dispatch Decisions

The Challenge

PeakRoute Distribution handles more than 600 shipments per day across a fleet of 120 drivers, operating as a regional third-party logistics provider. The dispatch operation ran on a whiteboard and institutional knowledge, coordinators manually assigned loads based on experience, proximity, and gut feel.

The result was inconsistent load balancing, climbing fuel costs, and a late-delivery rate that was straining relationships with key clients. With 8 coordinators spending their entire shift in reactive dispatch mode, there was no capacity to optimize, only to keep up. As volume grew, the cracks widened.

The Solution

Majoto built an AI dispatch engine that ingests the full operational picture, incoming orders, driver availability, vehicle capacity, delivery windows, and traffic patterns, and generates optimized route assignments automatically for every shipment that meets standard parameters.

Edge cases, unusual loads, last-minute changes, customer escalations, are flagged with context and routed to a human coordinator. The system handles the volume; the team handles the judgment calls. The whiteboard is gone. The coordinators now manage exceptions, not assignment queues.

The Results

• 90% of dispatch decisions fully automated
• 18% reduction in cost per route
• On-time delivery improved from 81% to 96%
• Dispatch team reduced from 8 to 3 coordinators through natural attrition